More protein doesn't equal more muscle

MONTREAL - Ads touting the muscle-building effects of protein powders dominate the pages of fitness magazines. Bloated sales pitches printed alongside photos of chiselled bodies displaying impressive biceps and well-defined pecs promote the benefits of protein engineered in a lab over that found naturally in food.Is protein from a bottle more effective at building muscle than protein ingested through a well-balanced diet? And should athletes who work out in the weight room supplement their diet

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